Case Studies
Selected outcomes
A sample of AI and ML systems taken from problem to production — across enterprise platforms, consumer marketplaces and healthcare. Each one is measured by business results, not vanity metrics. Clients anonymised.
2.6 Million New Customers
Bringing new users into recommendations sooner
Halved customer interaction threshold in recommender system with zero impact to power users.
E-commerce · Cold Start
£2 Million Incremental Revenue
Cleaner negative sampling for retrieval
Improved recommender performance by 1.8% by improving recall on popular items.
E-commerce · Recommendations
75% Reduction in LLM Tokens
Scoring 25 KPIs per call for a quarter of the tokens
In a KPI scoring system we cut LLM calls from 25 to 6 by grouping related KPIs into single prompt requests.
Healthcare · GenAI
£500k Unlock For Startup Launch
Holding one character across a generated story
Character drift for startup project unblocked, allowing for ship on schedule.
Content Creation · GenAI