AI that actually ships

Welcome To The 3% Club

Research from Stanford has shown that 97% of AI projects are failing.

Straight Up AI understands why. We’ve been working in the AI space for a decade, well before it became generative. Across a range of challenging verticals we’ve seen what works, and have a no-nonsense methodology for keeping AI projects on track.

We bring the technical know-how, and ensure our clients expertise is encoded into the solution. The result is millions of revenue unlocked, and successful software shipped.

Our Services

We build, deploy, and scale AI systems — from first prototype to production. We meet you where you are, work in a way that fits your business, and ship what actually matters.

  • We've scaled recommendation engines to millions of users across billions of transactions. We'll build you one that turns browsers into buyers.

  • We've automated complex workflows in finance and healthcare with generative AI. If your team is drowning in repetitive work, we'll build the system that takes it off their plate.

  • Our ML infrastructure powers FTSE-100 data science teams. We design the distributed training and inference systems that take you from single-GPU experiments to production-scale AI.

  • We've deployed bespoke vision models that hit critical manufacturing SLAs. If a human is currently doing the inspecting, measuring, or counting — we can probably automate it.

Ready to join the 3% club?